Case study · E-commerce · Online pharmacy

How etabletka doubled revenue from AI search in 80 days.

After integrating Meandex on March 1, 2026, transactions from LLM sources grew +102% and revenue +86.5%. In 80 days, AI search shifted from a marginal channel to a steady source of paying customers.

Client
etabletka
Industry
Online pharmacy
Avg. order value
€32.89
Integration
March 1, 2026
AI source revenue · Mar 1 – May 20, 2026
€13,547.11
+86.5% vs. previous 80 days
BEFORE
€7,263
AFTER
€13,547
Transactions
412
+102,0 %vs. previous 80 days
Purchase revenue
13 547,11 €
+86,5 %vs. previous 80 days
Active users
4 256
+44,0 %vs. previous 80 days
Sessions
5 402
+46,6 %vs. previous 80 days
Pivot moment

LLM traffic before and after integration

Real Google Analytics data, daily values. The vertical line marks March 1, 2026 — the day Meandex was deployed on the client’s production site.

Google Analytics · LLM sources
Daily values · Dec 7, 2025 – May 20, 2026
-20020406080100120● Meandex deployed · Mar 1, 2026BEFOREAFTER7. 12.202528. 12.202518. 1.20268. 2.20261. 3.202622. 3.202612. 4.20263. 5.202620. 5.2026
SessionsActive usersTransactions
Before integration

AI traffic was a marginal channel for etabletka — averaging 43 sessions per day, most without conversion. LLMs occasionally cited product pages, but structured data wasn’t available in any machine-readable format.

After integration

After deploying 16 AI-optimized formats, LLM crawlers started indexing content systematically. Traffic grows gradually but steadily — the curve is monotonically rising, indicating a genuine channel shift rather than a seasonal spike.

AI traffic sources

Five LLM models, one growing channel

Per-source traffic detail. Dynamics differ — some grow rapidly, others stabilize.

LLM sources
5
activated post-integration
Biggest growth (sessions)
+411.1%
gemini.google.com
Biggest growth (revenue)
+374.4%
gemini.google.com
Total AI transactions
412
+102% vs. previous 80 days
Sessions by LLM source
Daily values · Dec 7, 2025 – May 20, 2026
0204060801001207. 12.28. 12.18. 1.8. 2.1. 3.22. 3.12. 4.3. 5.20. 5.
chatgpt.comperplexitycopilot.comperplexity.aigemini.google.com
#SourceSessions% ΔTransactions% ΔPurchase revenue% Δ
1.chatgpt.com5 13749,5% ▲40399,5% ▲13 017,51 €80,6% ▲
2.perplexity116-28,4% ▼2—50,49 €—
3.copilot.com50-9,1% ▼0—0 €—
4.gemini.google.com46411,1% ▲5150,0% ▲277,98 €374,4% ▲
5.perplexity.ai30-28,6% ▼2—201,13 €—
Total5 37946,6% ▲412102,0% ▲13 547,11 €86,5% ▲
chatgpt.com is dominant of the five — it generates most of the AI traffic and revenue.
gemini.google.com is the quiet riser — sessions +411.1%, revenue +374.4%.
“
Meandex showed us that search is expanding to other areas, not just search engines, and within a few days we were seeing continuous growth in paying customers from AI search.
RĹ 
Roman Ĺ nĂ­rer
CMO, etabletka
What Meandex did

14 days, 16 formats, zero CMS edits

Meandex ran on top of the client’s existing content. The CMS, product catalog and editorial workflow stayed untouched.

14days
from signing to deployment
16formats
generated in parallel from existing content
0lines
changed in the client’s CMS
24/7
automatic regeneration on content change
Core · 8
YAMLMarkdownLLMs.txtSchema JSONRSS FeedManifest.jsonHumans.txtOG.json
Enterprise · 8
DCATStenoN3JSON FeedTOMLTurtleCUEActivityPub
Timeline

80 days, step by step

How AI traffic grew, and what was happening behind the scenes.

  1. Day 0Mar 1, 2026
    Integration
    Meandex deployed on the production site. 16 AI-optimized formats activated.
  2. +7 daysMar 8, 2026
    First crawl
    LLM crawlers index the new formats. First product citations in AI answers.
  3. +30 daysMar 31, 2026
    First inflection
    +34% sessions vs. the previous 30 days. Conversion rate from AI sources exceeds organic traffic.
  4. +60 daysApr 30, 2026
    Consolidation
    AI traffic stabilizes at the new baseline. Transactions from LLM sources make up 18% of e-commerce revenue.
  5. +80 daysMay 20, 2026
    Current state
    +102% transactions, +86.5% revenue vs. the previous 80 days. The AI channel is established and still growing.

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